Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
This Is The Way - (to prevent crime)
Role
Responsibilities included developing storytelling, scheduling, directing, editing, and producing videos. I also managed social media messaging for all channels.
Our "This is the Way" campaign was designed to educate citizens on how to avoid becoming victims of crime. By analyzing the top complaints and types of crimes reported, we were able to develop a playful approach to show people how to protect themselves. We chose to use the Mandalorian as a reference point, as it was a show that many could relate to. With the help of our own "Deputy Mando" and "Recruit Grogru," we created enjoyable content that reinforced positive behavior. The campaign was a great success and showcased our ability to produce engaging content that delivers results.
You can easily access all of the collections by clicking on individual pieces. "This is the way" to enjoy them!
